One characteristic that in my view is underused within the email trade is the usage of RSS feeds to create related content material for your email campaigns. Most platforms have an RSS characteristic which makes it straightforward to add a feed to a e-newsletter or another marketing campaign they ship out. However, you won’t notice that it’s straightforward sufficient to publish very particular and tagged content material in your emails reasonably than the complete blog feed.
Here’s an instance. I’m presently working with Royal Spa, a regional producer and installer of amphibious tanks . Floating tanks are sensory deprivation units which have a bunch of well being advantages. The firm makes use of restricted email, so they do not all the time ship spam to their clients. Because they’ve merchandise that concentrate on completely different audiences, they successfully use lists to correctly section their viewers. Kudos to their company, Deep Ripples , to lay the foundations for that sophistication.
I consulted with Deep Ripples’ Aaron to improve the response fee to his consumer’s emails. The first alternative I noticed was that the corporate usually simply despatched out very brief emails that lacked enticing designs, used media successfully, and didn’t absolutely describe all of the options and advantages of their merchandise. I believe that is the error most email entrepreneurs make as of late.
Marketers usually assume that subscribers are fast to scan their inbox, so a concise email is healthier … that is not essentially true. I’d say that you’ve to get their consideration … however as soon as they open the email, they’ll take the time to scan and scan it, after which deal with the areas they are excited about. Take benefit of getting your subscriber open an email and create a protracted, scrolling email that’s properly thought out, damaged down into key sections, with nice supporting pictures and compelling calls to motion.
I’ve included a number of sections within the new design – an attention-grabbing theme, clear headline textual content, email introduction / overview, bullet factors, product grid with descriptions, call-to-action buttons, YouTube movies explaining the distinction … after which the newest articles on amphibious tanks. from their blog. In the footer, I’ve additionally added their social profiles so potential shoppers can comply with them however aren’t prepared for quick motion at present.
Email RSS integration by tag stream
Rather than making a devoted part of their email itemizing the newest trending blog posts, I made positive that each one blog posts they posted have been correctly tagged when they wrote about flotation remedy and float tanks. What you won’t notice about WordPress is you can choose a class or a tagged RSS feed from the web site. In this case, I did it by pulling out their articles, which have been now labeled float . While that is largely undocumented, right here is the feed url for the tag:
You can see the breakdown of the tags feed url:
- Blog URL: In this case https://emailmarketingsoftwares.us/blog/
- tag: Add a day to your url path.
- Tag Name: Insert your precise tag identify. If your tag comprises a couple of phrase, it is wrapped. In this case, it’s simply to float .
- Feed: Add a feed to the tip of your url and you will get the right RSS feed for that individual tag!
Integration of RSS feeds by email by class
This can also be attainable by class. Here’s an instance:
You can see the breakdown of the class feed url (the above just isn’t energetic … I simply wrote it for example):
- Website deal with: In this case https://www.royalspa.com/
- Category: If you retain the class within the permalink construction depart it right here.
- Category identify: Insert the tag identify of your class. If your class comprises a couple of phrase, it is hyphenated. In this case, float tanks.
- Subcategory Name: If your web site has subcategories, you may also add them to the trail.
- Feed: Add a feed to the tip of your url and you will get an appropriate RSS feed for that particular class!
When inserted into the ActiveCampaign Email Editor Element for RSS Feeds, latest articles are dynamically populated:
Working With Us ActiveCampaign In the editor, you possibly can management margins, padding, textual content, colours, and extra. Unfortunately, they do not add a picture for each publish, which might be a giant enchancment.
It is important to this to be sure that each message is appropriately categorised and tagged. Quite a lot of the businesses I browse for have a tendency to depart this important classification and metadata unspecified, which can later damage you in order for you to combine your content material into different instruments by way of RSS feeds.
How did the brand new email design work?
We are nonetheless ready for the outcomes of the marketing campaign, however there’s a excellent begin forward. Our open charges and CTRs are already outstripping outdated campaigns, and it wasn’t till an hour or so later that we have been launched to our newly optimized email! I additionally added actions for everybody who watched the video so that we are able to ship them to the gross sales division.
Disclosure: I’m affiliated with ActiveCampaign and I exploit this hyperlink on this article.