38 Email Marketing Mistakes to Check Before Sending Email

There are a ton extra errors you are able to do together with your complete e-mail advertising and marketing program… however this infographic from Email Monks focuses on these ridonculous errors we make earlier than clicking ship. You’ll see fairly a number of mentions of our companions at 250ok on design and deliverability performance. Let’s leap proper in:

Deliverability Checks

Before we start, are we arrange for failure or success? Our sponsors at 250ok have an unimaginable resolution that may enable you to monitor just about each situation with regard to e-mail fame, deliverability, and inbox placement.

1. Dedicated IP – don’t let your deliverability be destroyed by a nasty sender on the identical IP community of your e-mail service.
2. Inbox Placement – use an inbox monitoring resolution to confirm your emails aren’t simply being delivered to a junk folder, they’re making the inbox.
3. Deliverability – don’t go away e-mail service for a nasty one and destroy your deliverability.
4. Blacklists – be certain your IP tackle isn’t on a sender blacklist, or else chances are you’ll get poor deliverability or inbox placement.
5. Domain – ship from and preserve e-mail area so you possibly can construct your fame (alongside together with your IP).
6. SPF – Sender Policy Framework configuration is a should so ISPs can ISPs can authenticate and can obtain your emails.
7. DKIM – DomainKeys Identified Mail lets a company take duty for a message that’s in transit.
8. DMARC – DMARC is the most recent authentication mannequin to present ISPs with the instruments they want to let your e-mail by way of.
9. Feedback Loops – be sure to have suggestions applied in order that info from the ISP will be reported again to your ESP for improved e-mail deliverability.

Subscription Checks

Subscriber administration is a vital part of a wholesome e-mail advertising and marketing program.

10. Permission – don’t get your self in bother with ISPs. Ask for permission to e-mail.
11. Preferences – present and set expectations on frequency on your subscribers.
12. Inactives – take away inactive subscribers to cut back unsubscribe complaints and lack of engagement.
13. Frequency – don’t flip up the frequency so excessive that your subscribers go away.
14. Segmentation – have you ever double-checked counts and accuracy in your segmentation?

Content Checks

This is the place the cash is however many corporations make some disastrous content material errors.

15. Boring topic strains – if you would like somebody to open, give them a motive! Check out ActiveCampaign’s Subject Line Generator for assist.
16. Proofing – did you proofread your textual content for grammar and spelling points? How about tone of voice?
17. Strong CTAs – make your Calls-to-Action stand out on cellular or desktop!
18. FNAME – should you don’t have names for all of your subscribers, don’t tackle them! Or use logic to.
19. Merge Fields – check all of your knowledge earlier than sending in any other case mapping and dynamic content material will emberass you.
20. Backgrounds – check backgrounds throughout e-mail shoppers… many don’t use them.
21. Buttons – use photographs as buttons in order that your buttons look nice throughout all e-mail shoppers.
22. Internationalization – are you utilizing the correct langage settings and symbols on your subscribers?
23. Typography – make the most of fonts with a fall-back for gadgets and shoppers that don’t help them.
24. Social – do you may have hyperlinks to your social media accounts so folks can buddy and comply with?

Design Checks

Our sponsors at 250ok have a preview choice to preview your e-mail throughout each main e-mail shopper.

25. Snippet – check the e-mail to see your first few strains in an e-mail preview are compelling
26. Alt – make the most of compelling various textual content with each picture.
27. Test – check topic strains, hyperlinks, CTAs, personalizaiton, authentication and variations.
28. Unsubscribes – small fonts and obscured Unsubscribes make me keep away from ever doing enterprise with you.
29. Accordions – incorporate accordions for lengthy, sectioned emails to look nice cellular.
30. Retina – make the most of excessive decision photographs optimized for retina shows that fashionable Apple gadgets use.
31. Responsive – be certain your e-mail appears to be like nice on cellular and pill gadgets. You might want to add wearables, quickly!

Email Send Checks

The mechanics of the e-mail and the way it capabilities when it will get to your subscriber’s inbox can influence your credibility in addition to your click-through and conversion charges.

32. From Address – use a recognizable ‘From Address’
33. Reply To Address – why use noreply@ when there are alternatives to join and promote?
34. Trigger Logically – be certain your drip campaigns are executed logically.
35. Links – did you check all of the hyperlinks within the e-mail earlier than sending to all subscribers?
36. Landing Pages – construct excessive conversion touchdown pages with few type fields.
37. Reporting – seize stats, analyze them, and enhance your e-mail advertising and marketing efforts.
38. (*38*) – do you may have all the required info for full authorized compliance in your footer?

Download PDF

Download Email Monks’ fast evaluation checklist of things to test earlier than you ship. It’s an awesome little PDF!